Market Research for Wild Resources Limited
| Location | UK based research |
|---|---|
| Start | 2003 |
| Finish | 2003 |
| Client | Wild Resources Limited |
Summary
LTS was contracted by this private sector client to develop a market assessment and client profile for Wild Resources in its core business area of non-timber forest products (NTFPs). Marketing messages and an outline marketing strategy were developed and advice provided on the form and content of promotional and publicity information.
Problem
Wild Resources Limited is a small start-up consultancy company set up to provide high quality applied research and technical services to support sustainable harvesting of wild products from both tropical and temperate forests. The company is based in Wales and wants to develop its UK and overseas markets.
Solution
The LTS market research focused on identifying potential clients for Non-timber forest products related research and consultancy services. Organisations researched included government agencies, multilateral donors, research funding agencies, private sector companies and NGOs.
Benefits
The study has been used to inform the development of the client's business strategy.
